The Unsung Heroes of the Set: Craft Services

The Unsung Heroes of the Set: Craft Services

When I first started out as a line producer and production manager, an ad agency with a big client made one thing clear: "Don't skimp on craft services." It wasn’t just about food; it was about the experience. The Cuban coffee, grilled cheese, and tomato soup weren’t just snacks; they were the lifeblood of morale on set. The truth is, when clients feel like VIPs, when they're well-fed and cozy, they’re far more likely to cooperate, smile, and let loose a bit of their creative juices.

Craft services might seem like a secondary concern amidst the whirlwind of lights and cameras in Florida film studios, but it’s a subtle yet powerful boost during long shoots. Between takes, weary crew members—actors, grips, makeup artists—snag snacks and gulp coffee, recharging just enough to hit their marks again. After all, an empty stomach breeds dissatisfaction, and a satisfied crew delivers results.

Imagine a film set bustling with creativity, where people indulge in fresh fruit, munch on granola bars, and sip iced coffee while enjoying a hearty snack of grilled cheese and tomato soup. These moments of joy allow the team to reconnect, share a laugh, and refocus, which is essential in any video production studio in Tampa Bay.

So, what should be on that craft services table? If you want to create a space that feels inviting, don’t settle for chips and soda. Bring in vibrant platters of fresh fruits and veggies, and fill the air with the rich scent of freshly brewed coffee. Your crew deserves yogurt parfaits, healthy granola bars, and even the occasional slice of indulgent cake.

And don't overlook the importance of accessibility. Position the craft services table near the set so that your team can easily grab a quick bite between takes. This is vital in keeping spirits high and efficiency intact, especially in film production facilities in Florida where long hours are the norm.

Remember, craft services go beyond mere food; it’s a gesture of hospitality. It communicates that you care about the well-being of every member of your production. While the cameras roll and the lights shine, the true magic often happens in those quiet moments of shared sustenance. In the demanding world of video production, a well-fed crew can keep the energy flowing and ideas blooming.

If you’re looking to make your production hum with success, don’t underestimate the craft services table. A simple, well-curated snack can transform a grueling day into something memorable. As you seek out video production opportunities, remember that providing a fulfilling craft services experience might just be the secret ingredient to your next successful shoot.

At the end of the day, when your team feels nourished and appreciated, you’ll be amazed at what they can achieve—whether it’s in corporate video production in Tampa or any other ambitious project unfolding in the vibrant landscape of film production in Florida.

  • Author

  • Peter Guzzo

    Pete Guzzo leads the development and management at Shear Studios, a facility tailored for production houses, content creators, ad agencies, influencers, and corporations aiming to enhance their content departments. With a diverse career as an Executive Producer, Integrated Content Producer, and Production Manager, Pete is dedicated to elevating the production landscape and supporting the growth of Tampa Bay’s entertainment industry.

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